After Bates v. Arizona, 433 US 350, 978 SCt 2691 (1977), law firms started to figure out how to market themselves. One of the earliest books, Robert W. Denney’s How to Market Legal Services, was published in 1984 (originally …
How Do I Do This Marketing Thing?
I was a young associate in a big firm in the early 1980s, on the cusp of a new era in the legal profession. A handful of cases set the legal profession in a new direction. Among them, Bates v. …
