Wondering how best to market to general counsel? Check out Jane E. Owens’ website, The Mentorist: http://mentorist.co/tag/how-to-market-legal-services/. (This is not a typo. There is no “m” after mentorist.co. Just copy my link and paste it into your browser.) As …
Websites (Part One – set-up)
In an earlier posting (Legal Marketing: the history) I suggested looking at the websites of others, and jotting down ideas that you’d like to emulate. Now gather those ideas and get ready to set up a website.
First, …
How do I get people to know that I exist? (Part Two – networking)
Networking takes time, but can pay big dividends in the long run. While at law firms, I served on several Bar committees. I recommend this path to everyone. You get to know other lawyers well when you work on projects …
How do I get people to know that I exist? (Part One – word of mouth)
This is pretty much the main question. (I would have said the $64 Question, except that TV show went off the air before I was born and $64 is not that much money anymore. The show was eventually changed to …
