Networking takes time, but can pay big dividends in the long run. While at law firms, I served on several Bar committees. I recommend this path to everyone. You get to know other lawyers well when you work on projects …
How do I get people to know that I exist? (Part One – word of mouth)
This is pretty much the main question. (I would have said the $64 Question, except that TV show went off the air before I was born and $64 is not that much money anymore. The show was eventually changed to …
Legal Marketing – A Brief History and A Primer
After Bates v. Arizona, 433 US 350, 978 SCt 2691 (1977), law firms started to figure out how to market themselves. One of the earliest books, Robert W. Denney’s How to Market Legal Services, was published in 1984 (originally …
How Do I Do This Marketing Thing?
I was a young associate in a big firm in the early 1980s, on the cusp of a new era in the legal profession. A handful of cases set the legal profession in a new direction. Among them, Bates v. …
